Hi, I’m Anna.

I AM Your non-traditional + unconventional career guide and mentor.

I am a 2/4 Splenic Projector.

Aries Sun, Gemini Moon & Cancer Rising.

For most of my life I was looking for purpose. I have taken every personality quiz out there, tried a variety of jobs, lived Seattle, New York and London, always hoping that the next destination and the next job would be “the one.” I had a fun career in the entertainment, media, and fashion industries and although I loved it, I could never really shake the feeling that I was supposed to be doing something else.

In 2019, my world was flipped upside down and I was forced into deep self reflection. Who was I and what was I meant to do with my life? That’s when I discovered Human Design. When I found Human Design, I found my purpose.

I launched my business as a Human Design reader in 2021, but my work quickly evolved into more than that. I saw how people struggled with their sense of purpose, who they truly were and what they wanted to do for a living. Because of my own journey of finding my ‘dream job’ I decided to shift my focus to supporting my clients with purpose, career, and entrepreneurship.

With my sun in Aries in the 10th house, I’ve always been focused on ‘careering’ in some capacity. Although spending the majority of my own career as a Project or Production Manager, I always had a knack for recognizing the talents in others. I longed for work in casting, recruiting, HR, or as a guidance counsellor, but instead I usually ended up being a mentor for my coworkers or giving career advice to my friends. When I found Human Design and I finally understood why my soul had been longing for this. As a Projector, with the sun in the 10th house, it makes sense that I am finally a guidance counsellor, but in my own way. I’ve created a new way of ‘career coaching’ (how very Aries of me). 

My work is a combination of Human Design, Astrology, the Gene Keys and the vast amount of career and personal development tools I myself have tried and collected over the years in my own journey. Through my own experience with burnout I also know the importance of having a work-life balance that supports your needs and lifestyle, and I incorporate this outlook in my work as well.

I love supporting and inspiring others to make a career transition or to start a strength-led soul business. I have created my dream career and business, a life that I have chosen. I know it’s possible for you too.